SEO Competitor Analysis
How Important is Competitor Analysis?
Understanding your online competition is critical to the success of your digital marketing strategy. It’s no surprise that it’s one of the first steps in developing your Digital Marketing Strategy. If you ignore it, you risk losing out on the most important metrics for growth. Observing your rivals will also help you prevent pitfalls they’ve made and plan for obstacles they’ve encountered. We research your competitors through the web and social media networks at itians company, to assist you in Getting to know your competitors, evaluating their strategies, and understanding their strengths and weaknesses.
How Does Competitor Evaluation Strategy Work?
In several aspects, an SEO competitor analysis Strategy will act as the basis for the digital marketing plans. As a result, it can’t be based on guesswork or haphazard conclusions. Itians Company’s competitor researchers use the most advanced analytics and benchmarking tools to break down your competitors’ keyword approach, target demographic, key comparative indicators, ranking signs, and even alliances and growth plans, reliably and methodically. These perspectives are essential for gaining a holistic view of the market environment and developing a strategy for success. Following are the basic aspects of competitor’s research
Identifying the Competitor
Evaluating Competitor Strategies
The next move is to figure out what the opponent is trying to do and how far it is progressing. The competitor strategies involve.
- Identifying the main priority keywords for the home page as well as all service/product pages
- Determining the present status of such keywords in Google’s search results
- Calculating the overall monthly search volume for such keywords on Google
- To assess the complexity (competitiveness) of ranking for certain keywords, use the Moz Difficulty Tool.
This data enables an organization to recognize competitor strengths and disadvantages, allowing it to see where it can perform easily, where more effort will be required, and how much it will cost to achieve the desired outcomes.